Goldbach expands exclusive partnership with Spotify
As of January 1, 2021, Spotify will deepen its collaboration with Goldbach Audience and Swiss Radioworld. All programmatic advertising on Spotify will now be marketed by Goldbach.
Goldbach and Spotify are expanding their collaboration. Goldbach has already been Spotify's exclusive partner for direct advertising since 2014, and the marketing mandate now also includes programmatic advertising, which includes audio, display and video advertising, as of January 1, 2021. Goldbach is thus the exclusive marketer for all advertising on Spotify, the company wrote in a statement on Tuesday.
