Publicitas and Sarganserländer Druck extend cooperation
Publicitas remains the exclusive marketer for the daily newspaper "Sarganserländer" and for the regional magazine "Terra plana".
The framework agreement between Publicitas and Sarganserländer Druck was extended for 2017.
The independent daily newspaper "Sarganserländer", which is also the official publication organ for the region between Lake Walen and Bad Ragaz, is published five times a week in the Sarganserland region and neighboring areas. Eight full-time editors and more than 100 correspondents work for the publication and thus always provide current and regional news. With the marketing of "Sarganserländer" and the regional magazine "Terra plana", the Zurich-based marketing company remains true to its strong regional roots.
Urs Kälin, Managing Director and Publishing Director of "Sarganserländer": "We will continue to rely on Publicitas for the marketing of these two titles. Publicitas is convincing, among other things, because of its good regional network, and so we can address the target group in a targeted way as well as expand it."
Christian Maier, Sales Manager Print German-speaking Switzerland at Publicitas: "Sarganserländer Druck is an important partner for us. We are over-
proves that we can market the titles very well with our know-how and excellent network in the region."
