With the digital edition as a supplement to the print magazine, we would like to Encore open up new opportunities for its readership and advertisers. With the publication of the February print issue of the Encore-magazine on February 20, 2022 in the Sunday newspaper and Le Matin Dimanche, the editorial team launched the first online edition of the magazine.
The lifestyle magazine, which has so far featured trends from the fields of fashion, design, lifestyle, architecture, enjoyment and travel in nine print editions, is thus set to become a constant companion. The editorial team around Editor-in-Chief Renata Libal is looking forward to the upcoming launch: "The digital edition will now give our readers the opportunity to view the latest designs and trends on their cell phones and tablets without restriction and share them with friends."
"The digital edition gives advertisers more advertising space in an attractive, editorial environment in one fell swoop," says Philipp Mankowski, managing director at Goldbach Group, the advertising marketer of Encore. Advertisers would thus be able to reach a readership with high purchasing power and an affinity for luxury anywhere and at any time by digital means. However, the digital advertising spaces are reserved exclusively for advertisers who are present in the print editions. The launch will be accompanied by a national campaign with advertisements, online banners and on social media.
The lifestyle magazine can be found digitally at encore-mag.ch