SRG "Play Suisse" goes online

With Play Suisse, it will also be possible to switch seamlessly from one device to another, SRG announced on Friday. Around 1,000 contributions to Swiss filmmaking will be available in the original language in the first weeks of the launch of the streaming platform. Subtitles are available in German, French and Italian, with some content also available in Romansh.

Thanks to the streaming platform, Switzerland's language regions are moving closer together, SRG Director General Gilles Marchand is quoted as saying in the press release. At the same time, the cultural diversity of the country is underlined. This makes Play Suisse the new "idée suisse.

Play Suisse recommends different content across all language regions depending on the user. Navigation through the thematic categories is simple.

The streaming platform can be accessed via the TV screen, via the smartphone and on the web, according to the statement. In addition, the content is available at any time. Access is free of charge, as the media fee is already included.

Play Suisse is involved in several partnerships with festivals and cultural events at the start. Talks with other telecom and Internet providers as well as cultural platform partners are underway.

Annual 5 million francs

Annually, the cost of Play Suisse is 5 million francs, said Bakel Walden, director of development and offer and head of SRG's digital board, in an interview with the Keystone-SDA news agency. This amount includes, among other things, the development of the platform and subtitling, the latter of which gives a lot of work. In part, the subtitles are created automatically, but translators are also involved.

Thanks to Play Suisse, people can look beyond their own language borders with personalized content and discover, for example, documentaries from Ticino television or series from French-speaking Switzerland. In this way, a modern home for Swiss stories is offered in the sense of public service, Walden continues. (SDA)