Digital city magazines, Swiss poster designers, blockchain, Higgs - Advertising Week 14/2018 is here

Advertising Week 14/2018 is in your mailbox. These topics await you.


How do the digital city magazines work? And how are they financed?

Digital, independent city magazines are in vogue and enjoy great popularity. How do the "newcomers" finance themselves? Have they found the key to the success of local journalism in the future? Werbewoche asked Christian Keller from Prime News, Christian Heeb from Barfi, Roland Wagner from Tsüri and Christian Schiller from Hello Zurich.

Why are Swiss poster designers so good?

In September, the exhibition for the poster competition "The 100 best posters" is coming to Switzerland. The selected posters, 50 of which were designed by Swiss graphic artists, will be on display in five cities. We asked jury member Michael Kryenbühl and five other poster experts why Swiss poster designers are so successful: Jürg Schaffuser (Velvet), Nadja Mühlemann (APG|SGA), Monika Gold (HSLU), Christian Brändle (Art Museums of Switzerland, Museum für Gestaltung) and Diego Quintarelli (Clear Channel).

Head of the week: Beat Glogger

The biologist, journalist and long-time presenter of the "Einstein" predecessor "Mensch, Technik, Wissenschaft", Beat Glogger has been committed to science journalism in Switzerland for years. Since the beginning of the year with Higgs, which is not only a platform for knowledge, but also a new media system.

"Advertising is getting fewer, smaller and worse"

Advertising Week moth Theophil Butz searched for advertising in Tagi-Magi - and found almost none. And the ones he did find almost left him speechless. But only almost. It was still enough for the Motz column. "Simply unbelievable bullshit," was one of his conclusions.

"Blockchain technology will turn marketing on its head"

Internet pioneer and author Jörg Eugster is certain that blockchain will (also) turn many things upside down in marketing. He explains his three theses in his guest article. Thesis 1: Blockchain will make the GDPR absurd. Thesis 2: A digital signature based on blockchain will make fake bots impossible and fake news more difficult. Thesis 3: Facebook will be irrelevant in five years because of the digital ID based on the blockchain.

The perfect power: What advertisers can learn from Tinder

The dating app Tinder has radically changed the way people meet and build relationships. The choice of partner is based on who attracts at first sight. What if the digital interaction between brand and consumer was based on the same principle? How can we ignite the digital spark that can become the start of a relationship? Two insights on how to learn from Tinder.

...and much more. For example:

The Media column from Marlon Rusch (Schaffhauser AZ): "How we journalists, against all the rules, make politics - in order to be able to engage in sensible journalism again".

The Opinion column from Oliver Classen"Give your pay rise to the Tagi, Mr. Tonini!" demands the Public Eye media spokesman.

Corinne Hert, Head of Consulting and Member of the Executive Board at Komet, answers the "13 questions".

The illustrator team Source area presents itself in our category "Eyecatcher".

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