SRF draws a positive conclusion after "Treffpunkt Bundesplatz

Schweizer Radio und Fernsehen (SRF) is generally upbeat about its major trimedial project "Treffpunkt Bundesplatz. However, TV's audience shares fell short of expectations.

Online in particular, the audience actively participated in "Treffpunkt Bundesplatz," SRF wrote in a statement Monday. The website of "Treffpunkt Bundesplatz" was very successful in an internal comparison with other SF programs, with around 102,000 views, and usage increased sharply with the duration of the project. On Facebook, 16,500 discussion posts and other interactions had been recorded. Well over a third of the fans on Facebook were female, and 56 percent were younger than 34.

The program "Parteien zur Wahl" (weekdays, 8 p.m., SF 1) was watched by an average of 397,100 viewers. This corresponds to a people market share of 29.3 percent. The four editions of "Wahlarena" were watched by an average of 204,500 viewers. This corresponds to an audience share of 15.5 percent. The "Club extra" (Wednesday, September 28, 2011, SF 1) was watched by an average of 159,600 viewers. This corresponds to an audience share of 11.1 percent.

Diego Yanez, Editor-in-Chief of TV: "Overall, the main focus of 'Treffpunkt Bundesplatz' was to convey information in a factual and comprehensible manner in the spirit of public service and thereby stimulate public discussion of the 2011 elections. In our view, this was successful across all the project's radio, television and online vectors. Online in particular, we observed that users engaged in an objective exchange of views on political party programs. Here, our expectations were clearly exceeded. As far as audience figures and personal market shares are concerned, these fall short as a singular measuring instrument for the success of 'Treffpunkt Bundesplatz'. But of course we would have wished for higher ratings. But the audience interest certainly also reflects the extremely unspectacular course of the election campaign so far."

 

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