EMS 2011: CNN remains leading ad-supported news brand
CNN International remains the leading ad-supported news brand in Europe in the combined use of TV, online and mobile offerings - in both the EMS 20 and EMS Select 20 panels. This is confirmed by the latest EMS study from Synovate (European Media and Marketing Survey).
The new data follows on from the results of the EMS Emea study published in March 2011. CNN International has the largest reach among all international news brands in combined monthly TV, online and mobile usage. CNN holds this top position in combined reach in both the EMS and EMS Select panels: business travelers, decision makers, top earners and opinion leaders.
The international news channel reaches 56.4 percent, more than half of the EMS Select panel. This group represents the top 3 percent of high earners, frequent flyers and executives. CNN International is ahead of BBC World News at 52.9 percent. Within the overall EMS panel (top 13 percent), CNN International also achieves the highest reach among competitors in combined TV, online and mobile usage at 40.0 percent. This puts CNN International ahead of BBC World News (37.7 percent) and Sky News (31.9 percent).
The study results also show that users of the CNN brand have a higher affinity for social media than the average European top earner: 54 percent use websites such as Facebook, LinkedIn or Twitter on a weekly basis.
