Gen Z: Prefer news on social media
What occupies young people in their everyday lives and how do they deal with the challenges of today and tomorrow? What differences do we see with regard to these issues among young people from Switzerland's neighboring countries? A new study by Jim & Jim answers these and other questions.
Today's technological developments and thus the advance of digitization open many doors for young people to make their voices heard on different channels, to exchange ideas with each other or to follow trends emerging on the other side of the world. At the same time, the young generation is marked by crises and struggles with challenges of new origin. The Covid 19 pandemic has clearly left its mark, with young people no longer wanting to deal with the issue, but instead devoting themselves to other future-oriented concerns. What preoccupies young people in their daily lives and how do they deal with the challenges of today and tomorrow? What differences do we see with regard to these issues among young people from Switzerland's neighboring countries?
The "Young Swiss 2023 Study" provides a close-up look at the thoughts and feelings of young people in Switzerland, examining their lives in a variety of ways.
Media usage: Social networks for news
The News & Media Spotlight, for example, looks at the media use of young Swiss people and thus at the question of which channels they use to consume news. Young people are increasingly using social channels such as Instagram, with a share of 41 percent, or Snapchat, with a share of 21 percent of all respondents, to find out about various events or news, while classic formats such as newspapers are being used less and less.
The fast, uncomplicated consumption of content is a prerequisite here. Young people prefer to watch videos, with audio over text. With a share of 57 percent, Snapchat is still far ahead of Tiktok (36 percent) in terms of daily use. The platform BeReal is a major newcomer, which is already used daily by over 22 percent of young respondents.
The study was developed in collaboration with the German youth and trend researcher Simon Schnetzer and in partnership with 20 Minuten. For the study, a quantitative, anonymous online survey is conducted every year, which delivers authentic results and addresses current focus topics from the target group.
