Four books that might interest you

In cooperation with GetAbstract, we present four books from the field of marketing and communication. This time: "Effective copywriting for the web for dummies", "Generation Z for HR management and leadership", "Strong corporate communication texts" and "The Art of Hosting".

Effective texting for the web for dummies

  • Author: Gero Pflüger
  • Publisher: Wiley-VCH, 2023
  • Pages: 320
  • ISBN: 9783527719280

News sites, online stores, social media: Texts are an indispensable part of the Internet. And they have to be to the point. A text that is boring, dry or awkwardly worded will scare away its readers within seconds. The author explains what makes a good web text in a comprehensive, comprehensible and entertaining way. Anyone who succeeds in heeding even a few of his numerous tips for their own writing can be sure: These texts will be read - and read to the end.

Generation Z for personnel management and leadership

Results of the Generation Thinking Study

  • Author: Rüdiger Maas
  • Publisher: Carl Hanser Verlag, 2023
  • Pages: 146
  • ISBN: 9783446476738

"Our youth is intolerable, irresponsible, and appalling to behold." This is how Socrates complained about youth more than 300 years before Christ. Even today, a lack of understanding of the younger generation leads to anger. But in view of the shortage of skilled workers, it is essential for companies today to know what makes Generation Z tick. Rüdiger Maas clarifies the situation with his well-founded portrait of the so-called Zs, who live, think and work very differently than all previous generations. His pointed tips not only help to find the right junior staff, but also to retain them.

Strong corporate communications texts

Basics and application examples from public relations to social media

  • Author: Annika Schach
  • Publisher: Springer Gabler, 2022
  • Pages: 291
  • ISBN: 9783658367084

Public relations and marketing have changed rapidly in recent years as a result of digitization. In order to hold their own in the battle for the coveted attention of Internet users, companies must familiarize themselves with the specific requirements of digital texts. In her book, Annika Schach presents a wide variety of text types - from the classic press release to corporate websites and podcasts to Facebook posts and short tweets. She offers text-linguistically sound analyses as well as practical examples that inspire readers to draft their own texts.

The Art of Hosting

How good conversations improve leadership and collaboration

  • Author: Ilse M. Pogatschnigg
  • Publisher: Vahlen Verlag, 2019
  • Pages: 180
  • ISBN: 9783800660599

The "Art of Hosting" is the art of leading people to new solutions through good conversations. Behind it is a worldwide, self-organized network that combines various creativity techniques and meeting designs into an informal concept. Ilse M. Pogatschnigg explains the way AoH facilitators work and think with palpable enthusiasm. When she talks about bumblebees, teddy bears and the law of two feet, you might be itching to make use of the latter. However, the techniques described are quite helpful in themselves.



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