Lindt & Sprüngli stops marketing to young people
Advertising for Lindt chocolate bunnies and chocolates has been targeting only adult consumers since this month. Since the beginning of July, the chocolate manufacturer has no longer placed advertisements in TV and radio programs or newspapers and magazines made for children and young people under the age of 16.
The responsible marketing policy statement posted on the website also states that Lindt's advertising messages are aimed at so-called "gatekeepers", i.e. those people who look after the children, such as parents or grandparents.
Advertising in cinemas, on online sites, on billboards or product placement would also no longer be shown in media where at least 35 percent of the audience is under 16. Furthermore, no communication at all is directed at children under 13. In addition, advertising never encourages excessive consumption, according to the statement.
This is the company's way of marketing responsibly as part of its sustainability strategy, according to a presentation by the chocolate maker on Tuesday. (SDA)
