Instameet: Eight top Instagrammers as guests in the Jungfrau Region
Together with Jungfrau Railways, Contcept Communication invited the most influential Instagrammers from Switzerland and Austria. The campaign ensured unique, high-reach images on Instagram.
Two valleys, three mountain ranges and around 220 kilometers of slopes. In the Jungfrau Ski Region, snow fans of every shade can let off steam in their element. To communicate these unique advantages of the region, Jungfrau Railways together with Contcept Communication invited the most influential Instagrammers to a varied Instameet on the weekend of March 3 to 5, 2017.
Together with their channels, the invited Instagrammers reach over 640,000 followers. Instagram is particularly attractive for the tourism sector. In search of inspiration for the next ski trip or ski vacation, many are inspired by unique images. The vacation catalog has long since been replaced by the numerous profiles on social media. Instagram offers another advantage: The pictures are authentic and reflect the individual style of the respective influencer.
Mark Bachmann (Head of Online Marketing Communications) and Achim Schneider (Content and Online Marketing Specialist) were responsible for the implementation on the part of Jungfrau Railways. On-site support was organized together with Jungfrau Region Tourism.
