Swiss Marketing appoints Marcel Weibel as new Managing Director

Marcel Weibel has been Head of Marketing and Communications of the Swiss Cadre Organization SKO since 2012. He succeeds Peter Keller as Managing Director, who successfully initiated the transition from a traditional association with a broad range of tasks to a member-focused and service-oriented organization. In the course of this reorientation, the examination secretariat was outsourced to examen.ch AG. This company is responsible for organizing and conducting all examinations. In October 2016, the Board of Swiss Marketing also decided to transfer the entire financial administration to the Kaufmännischer Verband.The outsourcing streamlines structures and enables Swiss Marketing to focus on its core tasks. These include the promotion of dual education, the commitment to the profession in marketing and sales, as well as regular interactions with the various stakeholder groups. "In Marcel Weibel, we have gained an experienced association manager with an excellent network. We are sure that he will continue the reorientation of Swiss Marketing dynamically and purposefully," explains Uwe Tännler, President of Swiss Marketing. "At the same time, we thank Peter Keller for his reliable commitment and active support during the introduction of the new association structures."