Migros continues to focus on sustainability

Migros intends to continue its commitment to sustainability.Migros' new manifesto spot exemplifies the history of sustainability since its founding, emphasizing that new ideas have never had it easy. Additional short spots highlight other current and future sustainability achievements.In addition to classic channels such as print, posters as well as POS communication, this campaign heralds a new approach to moving image series: Migros' commitment to sustainability is being digitally communicated with the relaunch of the Website is presented in a completely new look and offers a new design as well as an improved user experience (UX) on all end devices. With a storytelling approach, sustainability topics are presented in a modern way. In this way, the revamped site creates more relevance and depth among visitors and increases the desire to linger and browse. The new campaign is also accompanied by various digital measures on e-boards, displays and other formats.The campaign was designed in collaboration with the agency Jung von Matt/Limmat.https://www.youtube.com/watch?v=pFT4U8UL_60Migros shows how it has been committed to sustainability for years.