New SBB campaign for SwissPass card
KAMPAGNE Maxomedia developed the communication concept for the launch campaign of the new red card "SwissPass" for SBB as the mandate holder for direct transportation. The new SwissPass from SBB is staged by Maxomedia. The SwissPass is more than just a GA or Half-Fare travelcard. Customers can now use a single card for a wide range of [...]
The new SwissPass from SBB is staged by Maxomedia. The SwissPass is more than just a GA or Half-Fare travelcard. Customers can now use a wide range of Swiss public transport services with a single card: Using the SwissPass to get through the turnstile at the ski resort or to open the Mobility car around the corner is no problem. The red card also unlocks the PubliBike rental bike and offers routes for hiking, cycling, mountain biking, skating and canoeing via SwitzerlandMobility.SwissPass one for allMaxomedia created the communication concept and implemented a wide range of measures. TV commercials illustrate the benefits and use of the SwissPass card in a simple and understandable way. At the same time, the static key visuals focus on the variety of means of transport and convey the message in an entertaining and direct way. In addition to the TV commercials, the campaign will mainly be used out-of-home and online.On the way to a new eraThe SwissPass is intended to make travel even easier for customers in the future; the partner services are to be continuously expanded. For this reason, particular emphasis was placed on a flexible concept that allows for further adaptations in the future. The SwissPass was introduced on August 1, 2015 and will now gradually find its way into the wallets of public transport users, mainly when existing travelcards are renewed.
