With "Marketing Leadership" to Sustainable Customer Orientation
CRM The 15th edition of the Swiss CRM Forum - the marketing leadership conference - focuses on customer-oriented management at the strategic corporate level. Prof. Dr. Manfred Bruhn will speak at the CRM Forum on customer-oriented corporate leadership.Participants will learn first-hand from experts about trends and perspectives on topics such as marketing leadership, customer relationship management (CRM), customer [...]
Prof. Dr. Manfred Bruhn speaks at the CRM Forum about customer-oriented corporate management.Participants learn first-hand from experts about trends and perspectives on topics such as marketing leadership, customer relationship management (CRM), customer experience management (CEM), and digital transformation in marketing. Presentations, panel discussions and interactive formats such as best practice cases, workshops and round table discussions make a rich and individually selectable range of information and thematic knowledge available to participants.Keynotes and AwardsKeynote speakers are Prof. Dr. Manfred Bruhn (topic: "Customer-oriented Corporate Management"), Sabine Hübner (topic: "Service Culture in the Digital Age") and Thomas Barta (topic: "Customer Leader"). The "Swiss CRM Award" and, for the first time, the "Swiss Marketing Leadership Award" will be presented at the event. This newly created award honors the promotion of strategic marketing in Switzerland and recognizes outstanding, leadership-driven marketing models, projects or organizations.The Swiss CRM Forum will take place on September 15, 2015 at the Kongresshaus Zurich. The Advance ticket sales was opened a few days ago.
