Big Data @ Work
BOOK TIP In the book "Big Data @ Work", author Thomas H. Davenport shows the effects of the flood of data in everyday work. getAbstract recommends the book to all data analysts. "Big Data" is on everyone's lips. Do you have to be part of it? Will Big Data revolutionize marketing and product development and trigger major IT investments? Or can we wait calmly until the [...]
"Big Data" is on everyone's lips. Do you have to be part of it? Will Big Data revolutionize marketing and product development and trigger major IT investments? Or can we calmly wait until the hype has died down? Even IT expert Thomas Davenport was initially undecided. After a thorough examination, he came to the conclusion: Big Data is more than just a new label for what is classically subsumed under the term "business analytics." In his book, he differentiates Big Data from traditional data analytics and uses numerous examples to make the benefits and risks of Big Data tangible for companies in any industry. He examines the goals that can be achieved with Big Data and what needs to be considered in terms of technology, organization and personnel.getAbstract recommends this knowledgeable but easy-to-understand book to anyone who analyzes data for a living - and also to executives in IT, marketing, strategy, finance and logistics.getAbstract rating: 8Feasibility: 8Degree of innovation: 9Style: 7Publisher: VahlenPublication date: 2014Pages: 214ISBN: 9783800648146--------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.
