How Swiss companies communicate internally

For the first time, the Perikom fact check provides an accurate picture of the internal communication situation in large Swiss companies. A total of 150 companies were asked to take part in the survey. Only four of the largest hundred did not want to provide any information.Perikom asked a deliberately open question about the "lead medium" in internal communication. The range of answers was broad: 60 companies stated "Intranet" without precise specification, a few added and specified "emails to employees", "online magazine", "info screens" or "webcasts". Only four companies stated that they were working with apps or had already brought the intranet to their employees' smartphones. However, when asked, it was reported that many companies have plans to do so. Employee magazine was named as the sole lead medium in 20 percent of cases. If double mentions are included, the printed employee magazine is still seen as the lead medium by 40 percent. The category of offline media must also include the classic Notice board which was still named as the lead medium by five companies.

The fourth channel of internal communication, Face-to-face or direct interpersonal communication, was only mentioned in five cases (employee information events).Is the function of the person responsible for internal communication disappearing?The survey also asked how many full-time positions in communications departments are dedicated to internal communications. One trend became clear: a clear allocation of tasks according to stakeholders is becoming increasingly rare. Mixed editorial teams are becoming more common, where the tasks for internal communication are taken on by different team members depending on the subject area (keyword newsroom). When asked about the FTEs spent, only eleven large companies report spending more than five percent of their workforce on internal communications. The majority devote one to two employee positions to this.

Perikom fact check based on top 100 companies/employees in SwitzerlandThe study is based on the list of the hundred largest companies in terms of the number of employees in Switzerland. Since this list is no longer published by the Handelszeitung, it is only available again with the Perikom Fact Check. It is based on the number of employees at the end of 2015 and the complete study is made available to existing Perikom members free of charge. It can be obtained from the Perikom office for a nominal fee of CHF 500. The results include the list of the 100 largest companies ranked by the number of employees in Switzerland, the titles and publication methods of employee publications, information on lead media and the FTEs employed for internal communication. An abridged version is available here.