These are the best holiday cards 2016

After the prize had already gone to Munich and Hamburg in recent years, this year's trophy in the form of the Evoq 3 King Cake remains in Switzerland this time. The winner is freelance designer Tatjana Hagen Keller from St. Moritz. Her work receives the most points from the Evoq team of judges.Evoq received fewer physical holiday cards in December than it has in the past. "We attribute this to the increasing number of digital card greetings, which quickly disappear in the mailbox and are not included in the evaluation," says evoq partner Adrian Schaffner.A more lasting impression is left on theEevoq jury by value-added cards that, for example, feature edibles or those that can be "tinkered with." The A5 landscape format is by far the most popular. 70 percent of all entries show typical Christmas motifs.Red and blue in trendIn terms of implementation, pure typographic design is the clear loser this time. The illustration category is beaten - albeit narrowly - by photography. In terms of color, the traditional Christmas color red comes out on top, but has to share the podium with blue. White came in third, followed by green in fourth place. Tati's Design Keller" won the "Prix Carte de Noël" with an original implementation of children's drawings that describe what Christmas means. The card also stands out for its square format and an eye-catcher is the embossed, red metal foil plaque with a festive greeting.