TheGuys win mandate from the Rhaetian Railway
TheGuys, an agency founded in 2023 and based in Chur and Zurich, has been commissioned by the Rhaetian Railway to carry out the upcoming experience campaign.
The Rhaetian Railway has launched a selection process for the development of its upcoming experience campaign. With their concept TheGuys finally prevailed in the pitch. In addition to the railroad company the still young agency responsible for the communication of Swiss Post's ePost app and other brands.
"We are absolutely thrilled to be able to ride this adventure route with the RhB team. With our upcoming campaign, we want to raise awareness of the leisure offers in the various segments with the aim of increasing the use of the offer in the long term," comments Johnny Grubenmann, Creative Director and co-founder of TheGuys.
The first works will be on display throughout Switzerland from summer 2024.
