Webrepublic responsible for search engine advertising for SBB
The Zurich-based agency Webrepublic wins the multi-year mandate from SBB and will be responsible for the planning, realization and placement of search engine advertising from January 2022.
Webrepublic prevailed over competition from across the DACH region in SBB's tender process for the right partner agency. The agency was awarded the publicly tendered mandate and will be responsible for search engine advertising with a focus on the Swiss market from January 2022.
The mandate includes strategic planning, campaign management, tracking and reporting, as well as integrating the campaigns into SBB's overall campaign strategy.
SBB awarded the other two media lots in the online and offline media sector to Havas Village Zurich (Werbewoche.ch reported).
