Yoo wins pitch for digitization of Bataillard
The Basel agency Yoo prevailed in a selection process and will accompany the wine merchant Bataillard through the digitization process into the digital future. Initial work is already underway.
Bataillard wants to continuously enable its clientele with innovative, customer-oriented products and services with the help of digital transformation in order to remain one step ahead of the industry. Together with the customer, Yoo will analyze various company areas and processes and prepare them for the digital future. The customer's vision sets the direction.
With insights from customer and user research and the current technical possibilities, the business units are to be made fit for the future. Bataillard wants to align its offering in such a way that value creation and customer benefits are sustainably strengthened.
A wide variety of processes offer a lot of potential
"Bataillard is a company that has successfully held its own in the market for many years thanks to permanent further development," explains Stefan Keller, Managing Director of Bataillard. "And we have an ambitious mission: we want to become the leading brand and service provider for wine and innovative beverages in Switzerland. Digital transformation is at the heart of this, as it will enable consumer-centric, data-driven, agile, 'digital first - human at the core' work to strengthen our competitiveness. We are delighted to have Yoo as an experienced and innovative partner on our side."
