Inhalt und Form is the new lead agency for Aldi Suisse
The Zurich-based agency Inhalt und Form is the new lead agency for Aldi Suisse and is responsible for the retailer's new image campaign and brand identity.
On its 15th birthday, the discounter is opening a new chapter in its success story, according to a statement issued on Monday morning. Aldi Suisse has long since ceased to be just a low-price discounter - it not only offers more for the money, but also more quality, more freshness, more regionality and more transparency, it continues. These added values would form the basis of the communicative repositioning that Aldi Suisse has developed together with its new lead agency Inhalt und Form.
The new brand message "Mehr fürs Leben" (More for Life) is intended to anchor Aldi's added values in the minds of consumers in the long term, so that they understand Aldi Suisse as the likeable retailer where they always benefit from "more".
Image campaign shows "More for life
The new image campaign, developed and implemented by Content and Form, shows what "More for Life" means. The communication campaign, implemented in the form of TV and online commercials, display ads, advertisements, posters, and social media ads, is intended to confirm Aldi Suisse customers in their purchasing decision and to encourage new customers to convince themselves of the added value that the discounter offers.
Matching brand identity
In parallel with the implementation of the image campaign, the entire brand presence was redesigned and redesigned to match the repositioning. From the brochure, the shopping bags, the POS, and the truck lettering to the employer branding and the online and social media presence, everything is getting a new look. A new, catchy audio logo and a unique corporate sound round off the new look.
Responsible at Aldi Suisse: David Biernath (Director Customer Interaction); Stefanie Hänni (Manager Customer Interaction); Michèle Bürgi (Project Manager Customer Interaction). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (Executive Creative Director); David Hugentobler (CD Text); Martin Arnold (Text/Concept); Paul Labun, Hekuran Abdyli (Art Director); Caroline Minar (Graphics); Manuela Marty (Consulting); Melanie Möckli (Project Management). Photos & (D)OHH: Markus Mueller. Production: Visualeyes. Animations: Chemicalbox. Film production: Solid & Hallerfilm. Directed by: Manuel Flurin Hendry. Camera: Stephan Fallucchi. Equipment: Reto Trösch. Styling: Patrizia Jaeger. VFX & Grade: Our colors. Music: Fabian Sturzenegger. Recording studio: Jingle Jungle. Audiologo: Wesound.
