Admire turns the knobs for Defected
Admire wins the dance music label "Defected" as a new client. The agency from Bern was able to convince with its focus on automated marketing, the holistic customer centricity approach and a unique UX design in the pitch.
Defected is a British record label with global appeal. With their worldwide events like Glitterbox or the many numerous festivals, the label has been a respected constant in the house music sector for 20 years. With a team of over 40 people, Defected no longer follows the traditional path of a record label, but the consistent path of a new media company.
"This is music to our ears. For all lovers of electronic music, the label Defected with their event series Glitterbox is a household name. Anyone who has shaken a leg in Ibiza almost certainly did so in some connection with Defected," says Boris Aebi, head of Admire.
The agency was commissioned to build a global music community platform. Lovers of electronic tank music should not only be able to consume all content on one platform, but they should also be able to connect with like-minded people from all over the world. In addition to an extensive music library, news about artists and events, data will of course also be collected in order to be able to respond to users even more efficiently. The app is expected to launch this summer.
