Vizeum Switzerland becomes new media agency for BMW Switzerland
The Zurich-based agency Vizeum Switzerland, an agency of the Dentsu Aegis Network Switzerland, will take over the mandate for the integrated communication of all brands and specialist departments of BMW Switzerland as well as for trade marketing in Switzerland and the Principality of Liechtenstein as of January 1, 2020.
BMW Switzerland announces the replacement of its media partner. At the end of an extensive selection process, the decision was made in favor of the Zurich agency Vizeum Switzerland.
The agency's central tasks include advising and supporting all brands and specialist departments of BMW Switzerland, including the Financial Services division, in the planning and implementation of marketing activities and customer-oriented media relations in Switzerland and the Principality of Liechtenstein.
Beyond these areas of responsibility, the new media agency will also play an important role in trade marketing in cooperation with the creative agency working for BMW Switzerland. Its mandate includes the planning and execution of trade marketing measures for the BMW, MINI, BMW Motorrad, Aftersales and Financial Services divisions.
"We are delighted to have a new innovative partner at our side in the Vizeum Switzerland agency," said Stéphanie Borge, Member of the Executive Board of BMW Switzerland and responsible for BMW brand management. "Digital transformation in particular is constantly creating new opportunities that we want to use together for modern and customer-oriented communication."
