Frey & Frey wins pitch for GVZ prevention campaign
GVZ Gebäudeversicherung Kanton Zürich hat das mehrjährige Mandat für ihre Präventionskampagne «Wir denken mit» im Rahmen einer Ausschreibung an Frey & Frey vergeben.
The campaign, which is scheduled to run from 2019 to at least 2021, is intended to familiarize the public with the GVZ's triangular mission (loss prevention, loss limitation, loss adjustment) and to show that the GVZ is more than just a mandatory building insurance company. The multifaceted activities of the GVZ's fire protection, fire department and insurance departments are presented in detail and awareness of prevention issues is raised.
The campaign will be implemented in the form of a roadshow with an information pavilion that will be found at various locations. The first appearance of the pavilion will be at the Uster Fair from October 24 to 27, 2019.
"We are very pleased about the cooperation with GVZ. It is particularly pleasing that we were able to convince with an innovative concept as well as our price/performance ratio," says Dominic Hefti, CEO of Frey & Frey.
