Epica Awards launches experiment with AI judges
The Epica Awards are launching an experiment and introducing an AI judge. The Artificial Intelligence is to give its opinion on the creative submissions.
For the first time in more than 35 years, someone who is not a journalist will have a say in the entries, according to a Thursday communiqué. Normally, only media professionals are allowed to decide on the submissions to the Epica Awards.
AIJE - short for the AI Jury Experiment - will be conducted on the sidelines of this year's Epica Awards, and the results will not count toward the official awards. The AI will make its judgments on the submissions based on text. The texts are summaries of the projects that agencies must submit with their entries.
Thus, the AI can only assess the idea per se, but not its execution. In the first phase, the AI will limit itself to categories that include technology and digital media. It will compare and evaluate all ideas in each category. The AI's evaluations will be conducted over several iterations and then averaged, which should ensure a more robust and reliable evaluation of ideas.
The Epica Awards will release the results along with the official list of winners on December 8, 2023.
Nicolas Huvé, Operations Director, clarifies, "Our experimental AI juror is not part of our main jury and we don't intend to replace the journalist:in. But it will be fascinating to see if the results will be similar."
The Epica Awards were founded in 1987. It is the only award in the creative industry that is judged by the press. Today, the jury is made up of more than 200 media professionals from trade and consumer magazines in over 60 countries. Submissions are open from the beginning of July until October 6.
