Seven nominations for the Marketing Excellence Award 21
The Marketing Excellence Award honors exceptional achievements in marketing. Experienced marketing professionals from business and academia reviewed submissions from all over Switzerland.
Prizes are awarded for changes in marketing that have demonstrably ushered in above-average market success and improved opportunities for the future. The 14-member jury, headed by Prof. Dr. Sven Reinecke from the Institute of Marketing at the University of St. Gallen, has set to work.
Marketing Excellence Award 2021
The nominees
| Category | Client / Project | Project Manager | Involved agencies |
| Large enterprises | Geberit / The best of both worlds | Martin Baumüller, Tobias Mayr | Jung von Matt Limmat, Customer & Co |
| Large enterprises | Federation of Migros Cooperatives / Migros Ice Tea Beats | Philipp Bühler | Wunderman Thompson Switzerland |
| Large enterprises | CSS Insurances / Health365 | Andreas Schrag | Carpathia, Humanoo, SwissCommerce, Sir Mary |
| SME | Oblamatik / Work like Google | Roland Obrist | Brand core |
| SME | Lenzerheide Marketing and Support / Bike Kingdom Lenzerheide | Marc key | Creative Intelligence Society |
| SME | Smile Insurance / The insurance without blah blah blah | Joséphine Chamoulaud | Equipe |
| SME | Switzerland Tourism / No Drama | André Hefti | Wirz, sir Mary |
The winners of the Marketing Excellence Awards, together with the Special Award and the Audience Award, will be announced at Marketing Day 21 on August 19, 2021.
This year's Marketing Tag 21 has two firsts in store: For the first time, the most important event of the Swiss marketing industry will take place in Zurich - and it is the first event in the new and ultra-modern Kongresshaus Zurich.
This year's theme is "Focus. More important than ever!". More than 30 marketing professionals will discuss how they master the digital transformation and focus on what is necessary. A highly focused program with keynotes, keynote speeches, media talk and break-out sessions awaits the guests. The day will be hosted by TV presenters Kiki Maeder (SRF) and Vanessa Meier (TeleZüri) and Matthias Ackeret.
