ADC YCA 2021: The nominees in the Outdoor category

In the first week of March, the ADC Young Creatives Award was juried with briefing donor McDonald's Switzerland. Now follows the gradual announcement of the shortlist and winning teams. The nominees in the Outdoor category are the first to be announced.

The 52 participant teams of the 14th edition of the young talent competition had to master an exciting task of this year's main sponsor McDonald's Switzerland: To make the new "Mobile Order & Pay" function known to the relevant target group and motivate them to make their first experiences with the new ordering and payment function of the McDonald's app. The top 10 from around 45 entries in the "Outdoor" category has now been selected.

ADC Young Creatives Award 2021

Category Outdoor

Project nameSubmitting
EverywhereNico Yang & Philip Meier
Hungry now? Order now.Florian Kech & Urs Westermann
McDo_Stadelhofen_OMaurice Friedrich & Julian Stauffer
All in your pocket.Katharina Binder & Isabelle Benz
TimerNoah Acil & Pascal Hegemann
FingerprintHannah Züttel & Jan Theus
Skip The LineJulia Lenauer & Elhan Abduli
Order from anywhereNaomi Gulla & Angela Tollardo
Faster Than Fast FoodPia Chlumetzky & Tina Bloetjes
McSoischsläbeGianin Walter & Yannick Lippuner

"The Outdoor category was again convincing this year with the most submissions. The unbroken interest in this attractive medium was rewarded with a selection of very good quality works. In the end, even two striking ideas were crowned deserving winners within this classic category," says a delighted Peer Kleinfeldt, Key Account Manager at APG|SGA.

The other shortlists will be communicated in a staggered manner this week. The winning teams will be announced on Friday.

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