Rivella becomes supplier of the UCI Cycling and Para-Cycling World Championships
Swiss beverage manufacturer Rivella joins the growing peloton of Official Suppliers of the UCI Cycling and Para-Cycling Road World Championships Zurich 2024 and will be present at the global cycling festival next September with Focuswater.
With Focuswater, Rivella will be the Official Supplier of the UCI Cycling and Para-Cycling Road World Championships Zurich 2024, because sufficient hydration is crucial for physical performance and general well-being, especially during sport. With Focuswater, the Swiss vitamin water, fans and visitors to the UCI Cycling and Para-Cycling Road World Championships will therefore be able to enjoy this thirst quencher in the fan zones and other official areas.
Rivella has been part of Switzerland as a drink and as a company since 1952. Fun fact: the company was founded in Uster, one of the four starting locations for the 2024 UCI Cycling and Para-Cycling Road World Championships alongside Zurich, Winterthur and Gossau. Focuswater has been part of the Rivella Group since 2019. The drink is designed to provide the body with important elements for daily needs. As part of the agreement between LOC Zurich 2024 and Rivella, Focuswater Active, Focuswater Care, Michel Apfelschorle, Rivella Red and Blue as well as the new Rivella "Innovation", which will be launched this spring, will be served at all official beverage outlets of the event organizer.
