Allink and Ramseier win the German Design Award for SuperT
allink and Ramseier win a German Design Award in the "Excellent Communications Design Packaging" category for the design of the Swiss vitamin tea SuperT.
Every year, the German Design Award honors outstanding projects in product and communication design. allink and Ramseier win for packaging design of the Swiss vitamin tea SuperT in the "Excellent Communications Design Packaging" category.
SuperT is a successful player in the highly competitive market for functional drinks, i.e. drinks with added benefits. Not only does it emphasize the naming "SuperTThe self-confident slogan "The Swiss vitamin tea" also ensures positioning and recognition value. Clear color codes, accompanied by concise descriptions, make it easy to distinguish between the different varieties.
"The design for the new vitamin tea 'SuperT' combines the core aspects of sporty, functional and delicious in a modern and dynamic appearance that unmistakably represents the new brand on the label of the bottles," said the jury, explaining its decision.
