"Make. Future. Happen.": Twelve creatives create AI images for Unicef

At the Swiss Economic Forum SEF in Interlaken, Unicef shows visions of what a positive future for children looks like for creative people. Twelve creatives have created subjects with the help of artificial intelligence AI.

(Image: Peter Brönnimann via Midjourney)

During SEF, Unicef will showcase future designs by twelve creative artists on Thursday and Friday. Under the motto "Make. Future. Happen." they were commissioned to create visual worlds for Unicef Switzerland and Liechtenstein with the help of artificial intelligence AI. The results should capture the views of the creatives and visually open up new perspectives. The ideas should arouse curiosity about a tomorrow in which children grow up healthy, protected and educated. Because Unicef is convinced that strong children are needed for a better future.

For more than 75 years, Unicef has been using new technologies to improve the lives of children. The "Giga" project, for example, aims to connect every school to the Internet. The current topic of AI also has many implications for children and young people. It offers new opportunities, but also poses risks. In order to protect, promote and take children and young people seriously in the development, implementation and use of AI systems, the Unicef developed nine recommendations.

(Image: Ulises.ai via Midjourney)

"AI will have an impact on the future of every child. With the visions of the AI creatives, Unicef presents itself at the SEF to the decision-makers from the business world as a pioneer and partner. The goal, together with them we want to make the future better for children. In short: Make Future Happen," explains Marc Uricher, Head of Digital & Media at Unicef.

Since the end of May, 22 different views have been shown on posters in Interlaken. They are each explicitly marked as AI-generated motifs.

Responsible at Unicef Switzerland & Liechtenstein: Marc Uricher, Felix Freese, Grit Wolany (Freelance), Patricija Slekyte, Alexandra Pellanda, Kate Foster, Florian Hadatsch, Anja Geissbergerova.

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