Phd makes the Porsche brand come alive with holograms
Porsche celebrates its 75th anniversary in 2023. Phd is developing communication measures for its client across various touchpoints, spread over the entire year.
To underline the dynamic, modern and innovative character of the brand, Phd and the sports car manufacturer, in collaboration with Disturbed Media Group, have brought Porsche models to life as holograms. The models can be seen at Zurich Main Station from Thursday to Saturday.
The holographic technology in ultra-HD 8K image quality is designed to allow viewers to immerse themselves in the world of Porsche. Using a QR code, visitors can interact directly with the brand.
Responsible at Porsche: Benjamin Bieber, Nathalie Busslinger. Media: Judit Hunyadi (Phd Switzerland). Technology: Jake H. Cass (Disturbed Media Group).
