Rogo & Friends: Communications appearance for "All against Kaya
On Sunday, comedian Kaya Yanar is hosting a live gaming benefit event on Twitch in Zurich's Kosmos for the Sportegration association. Rogo & Friends was commissioned with the communication appearance.
The Sportegration association has been organizing numerous projects for refugees in the Zurich area since 2016. The shared enjoyment of sports and exercise are at the center of these projects. Kaya Yanar became aware of the association last year and knew immediately that he wanted to support this project.
As an official Sportegration supporter, he went jogging with the refugees and traded his gaming controller for a pair of sneakers for one afternoon. The Sportegration participants clearly had the edge (and the legs) when it came to jogging, so it seemed only fair to swap roles and dive into Kaya's gaming world for the next meeting.
On Sunday, twelve Sportegration participants will now face off in the Nintendo game "Mario Party" the gaming pro and want to prove that they can easily beat the comedian in the virtual world as well. The benefit event will be streamed live on Twitch from 3 p.m. on Sunday. Viewers can donate to the work of Sportegration. It will be hosted by Twitch streamer Tinkerleo and the main partner is Coop. Rogo&Friends are contributing the appropriate cross-media communication tools for the event, in true Mario and game style.
The key visual and associated animation are used in print, on social media and at the event.
Responsible at the association Sportegration: Annina Largo (President). Responsible at Rogo&Friends: Roger Grolimund (concept and consulting), Marco Donada (Animation and graphics).
