Yellow wins the Basel construction trade fair Swissbau as a new customer
Switzerland's largest construction trade fair wants to develop further with Yellow. The agency has been commissioned to position the trade fair as an innovative exchange platform between the approximately 1,100 exhibitors and 100,000 visitors.
The creative agency will be responsible for integrated communication solutions for visitor and exhibitor communication as well as optimizing the website. Swissbau is one of the most important construction trade fairs in Europe and takes place every two years in Basel. It is the leading trade fair for the Swiss construction industry and invites visitors to exchange knowledge and network from January 14 to 18, 2020.
