Vacation approaching
"For most people, vacations start when they get to their destination," is the very first sentence of the voiceover in Edelweiss airline's new corporate film created by Thjnk Zurich.
Edelweiss has consistently aligned its service and product offering so that air travel is not the last hurdle before a vacation, but rather can be experienced as part of the vacation. To breathe life into the brand essence "Carefree Holidays", Thjnk Zurich was commissioned to conceive and realize a corporate film along the Guiding Principles.
In a sophisticated interplay between voiceover and carefully orchestrated images on board an Edelweiss aircraft, the film "Ferien im Anflug" creates an atmosphere that whets the appetite for the more than 65 vacation destinations. The film premiered at the Edelweiss partner event on November 30.
Responsible at Edelweiss Air: Bernd Bauer (Chief Executive Officer), Alain Chisari (Chief Commercial Officer), Marco Brütsch (Head of Brand Management & Marketing Communications), Olivia Stutz ( Brand Management & Marketing Communications ). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Andrea Bison (GF Consulting), Pablo Schencke (Creative Direction), Coco Hess (Art Direction), Isabelle Akermann (Planning Director), Mirjam Birrer (Project Management), Thomas Nabbefeld (Film Producing). Responsible at Cobblestone and other partners: Nico Beyer (Director), Alex Lamarque (Cinematographer), Peer-Arne Sveistrup (Editor), Juri Wiesner (Producer), Tanja Bruhn (Post Production), Dennis Riebenstahl, Sven Bruhn (Online), Paul Bräuer (Grading), Die Stube (Sound).
