Xing is now connected with Wirz
Wirz's digital unit XLAB wins the communications budget of the social professional network Xing.
Wirz is Xing's new agency. The digital unit XLAB won a pitch with a two-stage concept that will be implemented in the coming year.
Phase 1 focuses on the new Xing product feature "desired employer" and will be played exclusively on digital channels. Phase 2 will communicate Xing's new brand vision in addition to the aforementioned product feature. In addition to a strong digital focus, advertising will also take place in other channels relevant to the target groups.
Wirz will be responsible for strategy, conception and creation as well as the entire media strategy.
