TGV Lyria chooses FCB Zurich and Change Paris
Success for the FCB network: After a multi-stage pitch, FCB Zurich and Change Paris have won the budget for TGV-Lyria.
The cooperation with the market leader in passenger transport between Switzerland and France will begin as early as May.
In addition to promoting a new offer, the two agencies are also responsible for the marketing and communications strategy in Switzerland and France. For the cross-border project, FCB Zurich and Change Paris have put together a multicultural and bilingual team that is very familiar with the respective markets and can build up and use synergies together.
The first advertising campaigns will be seen in Switzerland and France from October.
