Premiere and turning point at Dept Trends Forecast '24
On Tuesday, the agency Dept hosted the Trends Forecast '24 event, where it took a look at the future of marketing and technology. Beat Hürlimann from Werbewoche.ch took a closer look at two of the trends presented.
One of the developments presented was the growing influence of creator content over brand content as the main source of creative content. This shift represents a turning point as it is a significant change in how brands interact with their target audiences and how they influence them.
Another important moment of the evening was the unveiling of Chat.myswitzerland.com. This pioneering project aims to enable interaction with the web-based platforms of Switzerland Tourism and its offers via chat. By using state-of-the-art technology, the creators of chat.myswitzerland.com are striving to usher in a new era of information provision and digital interaction.
Werbewoche.ch documents the event with two exclusive video talks that capture the experts' opinions and visions of the trends. Dept's Trends Forecast '24 event offered participants an insight into the upcoming challenges and opportunities in the field of marketing and left them with new ideas and inspiration.
