How Kingfluencers does good with every post
Since March 2022, Kingfluencers donates CHF 1 for every post to a charitable organization - to give posts on social media more meaning and added value.
At a time when there are bigger issues to solve than social media posts, Kingfluencers created the #KFcares initiative in March 2022 - to give meaning and value to every post and work together to provide help where it is needed. Even now to the current situation, Kingfluencers has responded with their #KFcares initiative to help the people in need in Syria and Turkey. Not only have they dedicated the #KFcares initiative to the Austrian Red Cross, but they have also collected and already handed over donations in kind.
Since the Russian invasion of Ukraine that began in February, every post for Kingfluencers has felt pointless and wrong, the agency said. The solution:
CHF 1 to a charitable organization
Since March 2022, for every post, including all influencer campaign posts with the hashtag #KFcares, Kingfluencers donates CHF 1 to a non-profit organization. No matter if it's a story, a picture, a TikTok or a LinkedIn post. For this purpose, every month an organization is selected that is close to the company's heart - often the selection is also related to current topics.
With the collected contributions, Kingfluencers could support a different non-profit organization each month, which is close to the hearts of Kingfluencers' employees and was selected by them. Often, the selected organizations also relate to current causes such as the Ukraine war, the protests in Iran or smaller national days, such as the official Education Day.
These organizations have already been supported
● March 2022: Voices of Children Ukraine
● April 2022: Food for All
● May 2022: Unicef
● June 2022: Pro Juventute
● August 2022: Caritas International
● October 2022: Swiss Solidarity
● November 2022: Center for Human Rights
● December 2022: Petite Suisse Children's Aid
● January 2023: SOS Children's Villages
● February 2023: Austrian Red Cross
Kingfluencers is calling for people to join the #KFcares initiative for this month. #KFcares for the month of February will go to people in need in Turkey and Syria, together with the Austrian Red Cross. To do so, simply use the hashtag #KFcares on social media and tag @kingfluencers - each hashtag equals 1 CHF.
