Bülach Hospital and Previon: Successful relaunch
The relaunch of the Bülach Hospital website has been a success. The main focus is on the direct address of the target groups and corresponding control of the content.
The new website, which was created in cooperation with the Previon agency, creates needs-oriented access to topics and guides users from the rough to the detailed. In this way, experts and laypersons are equally satisfied and all users decide for themselves what information they need.
Harmonization of the contents
The challenge for the new Bülach Hospital website was to make the many different topics accessible to different target groups while making it as easy as possible to maintain the content. This included, among other things:
- Create different approaches to the same topic
- Reach different target groups with the same content
- Central control of content in one place
Tuee Lsolution: eine nutzerzentrierte Inhaltsarchitektur
- Identification of target groups and their needs
- Central control of content
- Restructuring of content
"The cooperation with Previon is professional, uncomplicated and efficient. In the various project phases, we were competently supported, advised and accompanied by the project management," says Thomas Langholz, Head of Communication and Marketing at Bülach Hospital.
The Go-Live: Web presence with new user guidance
The new user guidance concept, structure and fresh design have raised the website of Bülach Hospital to a new level and provide a good basis for further developments.
Responsible at Bülach Hospital: Carmen Schmid-Zeindler (Communications and Marketing Specialist), Thomas Langholz (Head of Communications and Marketing); at Previon: Haris Besic (Head of Projects), Thomas Werthmüller (CTO), Flavio Neuenschwander (Senior Dev), Christian Schär (Frontend King), and Rosina Kauer, Studio Blue Monday. About Previon: Previon combines innovation with technology and data. The agency specializes in digital services and platforms and supports clients in brainstorming, developing new business models and implementing them.
