Die Werbekanzlei: Overall appearance and campaigns for Yapeal

For the fintech company Yapeal, the advertising firm realized the overall appearance as well as the campaigns with media support from Drop8.

Editorial - 12 March 2021

After several chemistry meetings, Yapeal chose the advertising firm as its partner. Among other things, because the agency has over twelve years of experience in this field and because the innovative, modular, creative approaches and digital know-how are essential for the area in which Yapeal operates to make a difference in the market.

"Another decisive factor for the choice was that the advertising firm thinks strategically, quickly and efficiently across all channels and can implement measures accordingly," says Andy Waar, CMO and co-founder of Yapeal. "As a start-up, it's enormously important to always challenge yourself, and with the advertising firm, we thus continuously optimized our overall presence over several months."

"The concept works with different building blocks, which can be played in a timely manner. From the webpage to social media outlets to campaigns, everything is coming together more and more. It's a process and the big picture is now emerging. We've been working steadily on the communication and look and feel, with input from the Yapeal community also playing an important role," says Patrick Varga, Managing Director at the advertising firm.

The puzzle was then completed with media agency Drop8. "With a comprehensive media strategy that included Apple and Google app install ads, Programmatic Native ads with device OS targeting, the use of first-party data for retargeting, and a campaign on Spotify, we were able to gather important data in an initial phase," explains Sam Lutz of Drop8. "The learnings from this were implemented in the current '100 francs for your 1st payment' campaign to capture the market for Yapeal."