By Fooby, for Foodies: Audiokanzlei produces podcast series for Coop
Dino Giglio has produced ten podcast episodes for Coop's food community Fooby with his mobile "PodCar". With this, the former radio man not only wants to show that enjoyment can also lead through the ears, but also how an innovative brand can still manage to attract new customers in 2021.
The retailer and the young podcast agency explored the question of how Coop can bring its love of food even closer to the Fooby community. The result is the "We Love Food Talk, a podcast series with ten episodes for the time being. In it, the creative makers behind the Fooby platform are brought into focus by the audio law firm. From Fooby, for Foodies.
In the 20-minute talks, interviewer Priscilla Medrano not only looks into the creative content creators' pots and pans, but also into their day-to-day work.
The podcast as an ideal marketing tool
Dino Giglio, founder and project manager of Audiokanzlei, is pleased with the result. "It was great fun for us to implement the project. From scripting the individual podcast episodes to visiting these exciting people in our mobile recording studio, the "PodCar", with which we were able to travel all over Switzerland, to post-production and distribution."
The PodCar can also be rented for in-house podcast productions, but Giglio is also noticing in the new year that companies - as with Coop's Fooby project - are eager to take advantage of his full-management offering, which allows him and his Audiokanzlei team to work closely with clients to deliver streaming-ready podcasts. "In these socially distant times, everyone craves closeness - and a podcast can deliver that like no other medium," Giglio says.
