Localsearch launches My Presence: publication of company profiles on online platforms
Localsearch (Swisscom Directories) presents My Presence, an efficient solution for digital presence management. The new service ensures that SMEs with a single entry on Local.ch or Search.ch are automatically present on over 25 other relevant online services and achieve greater reach.
The services include globally leading platforms such as Google, Facebook, Bing and Yelp. Being found online is becoming increasingly important for the business success of SMEs. More than 80 percent of Swiss people go online to find out about opening hours, address information or the range of products and services on offer before they visit a local store.
No wonder the relevance of correct, meaningful and appealing data on various online services is constantly increasing. Consistent and complete company information improves search engine rankings and increases the potential for companies to be found by their customers.
With My Presence, Localsearch now offers the possibility to be automatically present on more than 25 relevant online services with the same, up-to-date company information with a single entry on Local.ch or Search.ch. My Presence also permanently protects profiles from manipulation. Stefano Santinelli, CEO Localsearch explains: "As a marketing partner of SMEs, it is our central concern to support companies holistically in online marketing with practical solutions and thus promote their success. Online presence management is the logical development of our know-how in the directory business, which we are now extending to other local as well as global leaders."
Generate customer proximity at the touch of a button
The directory entry at Local.ch or Search.ch becomes the hub for presence management with My Presence. It allows SMEs to centrally edit and update their presence on over 25 other platforms such as Google, Facebook, Bing and Yelp via this one entry. This makes presence management as easy as a phone book entry used to be - even without online marketing skills.
With My Presence, Localsearch ensures that SMEs are always found online with the same, up-to-date and correct information on all relevant portals. These include search engines such as Google and Bing, rating platforms and social media services such as Facebook and Instagram, directories such as Yelp and Foursquare, as well as map and navigation services. In this way, SMEs are found where their customers are looking for them.
