To the point: For the new year
The Christmas festivities are over, the good resolutions made and already forgotten: Everyday life has us back again. There are also some changes to report at Werbewoche.
Our website has been gently (towards the reader) and radically (towards our journalists) renovated. Articles can now be recommended to Facebook or Twitter with one click, the search function has been greatly improved and, among other things, you can now search for related topics using tags. The entry of events and campaigns has been simplified and a new newsletter tool allows us to work more streamlined. This leaves our online editorial team more time to provide you with relevant industry news on a daily basis.
There is really only one new feature in the printed edition: Theophil Butz, once a star advertiser, now an inspirer, olive oil marketer and, from now on, a mottler. In each issue, Theophil Butz will comment on a campaign that has caught his eye. His personal opinion on current advertising is intended to polarize, to stimulate discussion and to make people smile, but also to amuse. As of today, you can find the column on the opinion page under the title "der Motz von Butz".
We are in the middle of preparations for the big Egon award ceremony. The event kicks off at 6 p.m. on February 3 at Lake Side in Zurich. Then the secret will be revealed about the advertiser of the year 2011 and also which campaign was chosen as the campaign of the year 2010. This year's event will be moderated by Claudio Zuccolini. You can register now by sending an e-mail to werberdesjahres@werbewoche.ch. On our website you will find a link for registration.
For the publishing industry, the new year always begins with the Epiphany Conference, which this year took place on January 11. As usual, the industry representatives met at the WTC in Zurich-Oerlikon. They greeted each other, wished each other a Happy New Year (which, according to etiquette, is still allowed on January 11), networked, i.e. grumbled about those who were absent and flattered those who were present, listened to the presentations, waited in a huge line for lunch, networked further, listened to more presentations, and then moved on to the sponsored aperitif. The same procedure as every year, only the speakers change. What would happen if the event was made a little more exciting and with a little more contradiction? Roger de Weck said that you can never get a correct answer to a hypothetical question. He is right.
Pierre C. Meier, Editor-in-Chief
pc.meier@werbewoche.ch
