Once again, the French are only allowed to leave the house to do necessary shopping or to visit the doctor. For many branches of industry this is tantamount to a professional ban - and the gastronomy sector is also strongly affected by these measures.
In these times, the focus should not be on competition, but on solidarity and support. This is also how Burger King France sees it. In cooperation with its lead agency Buzzman, the fast-food chain has launched a print and social media appeal to support not only its own business, but also that of all other restaurants - whether fast or slow food. Consumers should order food for all it's worth. Burger King even admits that a Big Mac is not a bad choice.