Storytelling up close

McDonald's and TBWA\Paris are raising awareness of the Happy Meal books with an imaginative film.

McDonald's - Books (TBWA_Paris, 2020) 0-50 screenshot

McDonald's Happy Meals have always included plastic toys for the smallest guests. The small gifts promise about five minutes of joy on average, but create a comparatively immense ecological footprint.

Since 2015, McDonald's France has offered a choice between plastic toys and a book. With the film, in which a girl, together with her mother, experiences first-hand the story she is about to be told, the fast food chain emphasizes the importance of family and closeness for growing up.

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