Out-of-Home with high voltage

For a campaign by Netflix and the energy provider E wie Einfach, Jung von Matt/Saga installed an - in the truest sense of the word - electrifying poster in Cologne.

E_WIE_EINFACH_x_NETFLIX_OOH

(Image: E for Simple)

The people of Cologne were able to experience at an OOH billboard what we Swiss have to go to Technorama for: For a cooperation between Netflix and E wie Einfach, Jung von Matt/Saga installed a billboard that discharged up to 1.5 million volts in 3.5-meter-long flashes of light using a Tesla coil.

The promotion was advertised as a free year of Netflix with every electricity or gas contract signed with E wie Einfach. The campaign was targeted in digital environments using a case spot.

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