Out-of-Home for the Angry
Nibbled poster sites in Paris: TBWA once again provides McDonald's with an advertising highlight.
It's as if someone couldn't resist Big Mac and French fries: Three billboards of a special kind recently adorned Paris. Especially also, because the pitted posters consisted only of photos and without an actual sender. Those who are so well known can afford it.
Nice idea - which previously also others already had in a similar form, as the portal Boredpanda.com writes. So Ben & Jerry's in New Zealand in 2019 has already 6500 nibbled posters hung up. Nevertheless: The McDonald's poster stands in Paris are definitely the more impressive version due to their massive design.
