The only true miracle cure
According to Mother UK and Ikea, there is something that makes night creams, vitamin tablets and the energy drink completely superfluous: the right equipment for bed.
Let's face it: the anti-aging night cream that many of us have on our cosmetics counter or in our bathroom cabinet will never conjure away the wrinkles the way the manufacturers promise. Nor do vitamin tablets provide the concentration boost or the early-morning energy drink the energy boost that we so urgently need when we are struggling through the day after a night that was not at all restful. Ultimately, nothing and no one can replace a good night's sleep, and for that - according to Ikea - you need the right equipment.
In its current print and OOH campaign for the department store, Mother UK puts various products and remedies, most of which are not very effective, in relation to cozy comforters and ergonomic pillows, thus showing what really matters if you want to start the day full of energy, focused and radiant.
