An unforeseen declaration of love

King kisses clown: Burger King and TBWA\Helsinki celebrate Finnish Pride with a declaration of love for competitor McDonald's.


With its "Love conquers all" campaign, the fast food chain wants to celebrate love in all its forms. "Burger King has always stood for equality, love and everyone's right to be who they are. The only time it might not seem that way is when we're joking with our competitor. But we want to make it clear that all of this is based on the respect we have for them. And we know that McDonald's stands for those values that we also stand for," Kaisa Kasila, brand manager of Burger King Finland, says in a statement.

The kiss between Ronald McDonald and the Burger King can be seen in OOH and print as well as in the social media channels and stores of Burger King Finland during Helsinki Pride Week. TBWA\Helsinki is responsible for the idea and implementation of the campaign, and Virta Helsinki is the media partner. (pd/swi)

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